Meta Pixel – AddToCart Event

// Track AddToCart event with Meta Pixel

add_action('wp_footer', 'voelgoed_meta_pixel_add_to_cart');

function voelgoed_meta_pixel_add_to_cart() {

    if (!function_exists('is_product')) return;

    // Only on product pages

    if (!is_product()) return;

    global $product;

    if (!$product) return;

    ?>

    <script>

    jQuery(document).ready(function($) {

        // Track AJAX add to cart

        $(document.body).on('added_to_cart', function(e, fragments, cart_hash, button) {

            var productId = button.data('product_id') || '<?php echo $product->get_id(); ?>';

            var productPrice = button.data('price') || <?php echo $product->get_price(); ?>;

            fbq('track', 'AddToCart', {

                content_ids: [String(productId)],

                content_type: 'product',

                value: parseFloat(productPrice),

                currency: 'ZAR'

            });

        });

        // Track regular add to cart button click

        $('form.cart').on('submit', function(e) {

            fbq('track', 'AddToCart', {

                content_ids: ['<?php echo $product->get_id(); ?>'],

                content_type: 'product',

                value: <?php echo $product->get_price(); ?>,

                currency: 'ZAR'

            });

        });

    });

    </script>

    <?php

}