How To Change The Wholesale Price Text On The Front End

add_filter('wwp_filter_wholesale_price_title_text', 'override_wholesale_text', 10, 1);

function override_wholesale_text($wholesaletext) {

    global $current_user;

    if (isset($current_user) && class_exists('WWP_Wholesale_Roles')) {

        $wwp_wholesale_roles = WWP_Wholesale_Roles::getInstance();

        $wwp_wholesale_role = $wwp_wholesale_roles->getUserWholesaleRole();

        if (!empty($wwp_wholesale_role) && in_array('wholesale_customer', $wwp_wholesale_role)) {

            // Where 'wholesale_customer' is the name of the wholesale role you want to target

            return 'Wholesale Price:';

        }

        if (!empty($wwp_wholesale_role) && in_array('wholesale_vip', $wwp_wholesale_role)) {

            // Where 'wholesale_vip' is the name of the wholesale role you want to target

            return 'VIP Price:';

        }

    }

}