Meta Pixel – ViewContent Event

// Track ViewContent event on product pages

add_action('wp_footer', 'voelgoed_meta_pixel_view_content');

function voelgoed_meta_pixel_view_content() {

    if (!function_exists('is_product')) return;

    if (is_product()) {

        global $product;

        if (!$product) return;

        ?>

        <script>

        fbq('track', 'ViewContent', {

            content_ids: ['<?php echo $product->get_id(); ?>'],

            content_type: 'product',

            content_name: '<?php echo esc_js($product->get_name()); ?>',

            value: <?php echo $product->get_price(); ?>,

            currency: 'ZAR'

        });

        </script>

        <?php

    }

}