Google Tag Manager

Totally fair, Warren — this part trips up a lot of people. Let’s break it down clean and clear:

🧠 The Two Parts of GTM Code

1. The Short Code

This is your GTM Container ID — it looks like:

GTM-K5M9452Z

It’s just an identifier. Think of it like your funnel’s license plate. You’ll see it inside your GTM dashboard, and it’s what Google uses to route your tags.

2. The Full HTML Snippet

This is the actual code you paste into your site’s header. It includes your container ID inside a JavaScript block:

<!-- Google Tag Manager -->

<script>

(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':

new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],

j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=

'https://www.googletagmanager.com/gtm.js?id=GTM-K5M9452Z'+dl;f.parentNode.insertBefore(j,f);

})(window,document,'script','dataLayer','GTM-K5M9452Z');

</script>

<!-- End Google Tag Manager -->



This is what you paste into the Header box in WPCode. It tells your site to load the GTM container and start firing tags.

🔧 Summary

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| GTM-K5M9452Z |  |  | 

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I’ve also suggested an edit to your page that explains this distinction clearly, so your funnel blueprint stays sharp and actionable.

Let me know once you’ve pasted the full HTML into WPCode — I’ll guide you through testing it in Tag Assistant and lighting up your GA4 dashboard. You’re not confused — you’re clarifying the control panel.